Vis Jams
Vis is a company that has been operating for 50 years, founded in the Republic of Moldova, but exporting their products worldwide. The factory supplies on the market more than 40 types of "Vis" products.
"Vis" jams needed a rebranding to differentiate themselves from competitors and to increase consumer perception.
As a result of the market study, we have concluded that the main issue with the current VIS packaging is that it doesn't differ from the competitors packaging. Looking at the shelf, we see a range of products with identical labels in the same color range.
The solution:
In the 21st century, the visual, plays an extremely important role in the purchase decision. To create an impactful label for Vis, we came up with the idea of using complementary colors in creating the new label.
"Vis" jams needed a rebranding to differentiate themselves from competitors and to increase consumer perception.
As a result of the market study, we have concluded that the main issue with the current VIS packaging is that it doesn't differ from the competitors packaging. Looking at the shelf, we see a range of products with identical labels in the same color range.
The solution:
In the 21st century, the visual, plays an extremely important role in the purchase decision. To create an impactful label for Vis, we came up with the idea of using complementary colors in creating the new label.
Label Rebranding
The colors that are located opposed to the each other in the color wheel. In our case it's the opposite color from the color of the fruits. The use of two complementary colors generates high contrast. However, this kind of color combination should be used with increased attention because there is a risk of creating visual discomfort caused by a high contrast.
Complementary colors.
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RO +40 75 45 620 45
MD +373 68 169 142
RO +40 75 45 620 45
MD +373 68 169 142
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