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Branding, Design & Marketing
Marketing in 2020
Marketing is one of the essential tools for any business.
It is clear that the global pandemic, Covid-19, has accelerated the decision of moving businesses online.
Analyzing the market we understand that the most important thing is to be adaptable, to understand consumer behavior that is constantly changing and to understand how and what we communicate, both through online and offline campaigns, the main goal is to remain relevant in the market and to bring value.

Below we have some marketing trends in 2020:


1. Authentic business management and involving clients or potential clients – in 2020 the client is in the center of all our digital marketing actions and not only, including the corporate management of a business.
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3. Good content still matters (and now context matters more). Content marketing continues to be an essential element of digital marketing, although there is a growing emphasis regarding nuance in content. Quality will always matter, but now there is more emphasis on context and targeting.
Creating quality and honest content – customers have access to a lot of content which makes them filter and choose what is best.
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2. Creating interactive content.

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4. Video content is no longer an option but a must.
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5. Email marketing is personalized.

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The most important thing to keep in mind about your marketing strategy:
People's experience in interacting with your business is becoming more and more important.
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