Pelmeni Domnești is a sub-brand of the Paninella company - a family business, founded in 1997, with the desire to produce something special, they combined the quality of traditional dishes and modern trends in the kitchen.
Starting the rebranding for Pelmeni Domnești we focused on communicating about the authenticity of the product.
The product was the core of the whole rebranding process, reflecting the reality from inside the box on the outside. Combining the product reality with modern elements, gives the brand a strong visual impact.
The result is an identity that communicates a superior quality, with confidence, of a premium product.
We live in a century in which the market is saturated with products of different categories, and the reflection of reality is the right decision to differentiate ourselves, as well as to gain consumer appreciation and loyalty.